Acute Art – KAWS Puffs X General Mills
ZapWorks agency Acute Art worked directly with General Mills, creator of Reese's puffs and the iconic artist KAWS. The experience is activated via an on-pack QR code on a pair of new box designs and it invites users to play an immersive game. The hungry users are taken into a WebAR experience powered by ZapWorks Universal AR SDK for Unity.