Check out some of our favorite AR experiences created by the Zapworks community.
ZapWorks agency Acute Art worked directly with General Mills, creator of Reese's puffs and the iconic artist KAWS. The experience is activated via an on-pack QR code on a pair of new box designs and it invites users to play an immersive game. The hungry users are taken into a WebAR experience powered by ZapWorks Universal AR SDK for Unity.
Global geoscience technology leaders CGG creates marketing material for their trailingsPluse solution, for the responsible management of tailings storage facilities. Launched via WebAR the experience allows customers to place a model of an example facility into the real world and explore the different ways the monitoring solutions work.
To flex their AR muscles, Viewtoo created an amazing ghostbusters demo experience to mark the launch of the new film in Italy. There are a whole host of business cases for AR but it's also important to highlight the fun our creators have trialling new developments in tech.
Viewtoo used ZapWorks to build a connected packaging experience to provide valuable information and delight Aperol Spritz customers. The experience is launched from the bottle label and customers can unlock a video of the perfect recipe for the classic aperitif.
Groove Jones partnered with the New Jersey Devils to create an immersive experience teasing the reveal of their new jersey. The experience had 2 phases, when scanned before the reveal date it would show the jersey material with the reveal date and when scanned after the reveal date it shows a photorealistic 3D version of the jersey.
Using AR, WellSpan are bringing to life empty picture frames in their Virtual Art Gallery. A way for those affected by cancer to make connections with others with similar stories, and showcase their artwork by simply scanning the QR code.
US Cellular created an exciting AR experience to improve employee engagement. To celebrate new employees completing their onboarding they are using WebAR to create bordered face filters and frames.
ZapWorks user Ausserhofere has designed a semi-transparent photosphere experience for their local library. Where the illustrations on the storybook come to life by scanning the front of the custom-made books.
Viewtoo created an entertaining on pack experience for Vicenzi S.p.A’s ‘Mr Day’ brand. The experience animates the pack before customer’s eyes and makes them the star character through face filters for shareable selfies.
To promote their global training and development program Holman Enterprises created this fun and effective selfie experience. Launched through WebAR users can take a selfie with mascot, Blaze the owl, adjusting his size and position for just the right angle.
Working with Mohara (development) and Nimaroh (3D modeling & animation) Double A Labs created this WebAR experience to celebrate Alienware's 25th Anniversary by "dropping" the latest Alienware Aurora PC in their home during the celebration livestream.
Publicis.Poke’s innovative new campaign for EE Unbox Gaming on the Go features an AR experience that lets customers literally unbox EE’s new gaming offering. This campaign was the first of its kind for retail, and launched across all 600 of EE’s stores.