Publicis.Poke’s innovative new campaign for EE Unbox Gaming on the Go features an AR experience that lets customers literally unbox EE’s new gaming offering. This campaign was the first of its kind for retail, and launched across all 600 of EE’s stores.
Creative innovation studio Akt used Universal AR to build an experience in collaboration with Carlsberg and WWF. Customers play a game where they sail a Carlsberg boat, collecting plastic waste along the way - raising awareness of plastic pollution in our oceans.
PLAYAR built this AR experience for Samsung, as part of the launch of their newest foldable phones. By scanning in-store QR codes, users can see the phones in 3D wherever they are. And it’s been a roaring success - the average dwell time sits at around 3.5 minutes, and pre-order sales have reflected that.
Groove Jones, Volkswagen and U.S. Soccer teamed up to create this experience to launch the new ID.4. The experience begins by scanning QR codes on the cars - the animation depicts various U.S. Soccer athletes as they hone in to score a goal or celebrate a play that paid off.
WOA Creative teamed up with Bright Festival to educate the masses about the reality of space pollution. This experience is delivered via a printed carpet - simply scan the QR code and it springs to life, with visualisations of space debris and satellites, and facts from NASA and the National Institute of Astrophysics.
Augmented Reality Studio, FlyAR completed this project pro bono to serve an important cause. In efforts to boost a fundraising campaign to build a new Skate School in Afghanistan, they created an AR experience that lets users explore a 360 map of the new park, and presents useful info along the way.
WOA Creative built this connected packaging experience for Hero’s baby food. By scanning the QR code on the baby food pots, the packaging comes to life through WebAR to engage the customer post-purchase.
ZapWorks user Digital Pop-Ups used AR to build employee onboarding and training programmes for Kingspan Insulation. Through AR mini-games, new employees learn how to install insulation.
Marketing technology agency Byte created this WebAR experience for prospective students to learn more about Middlesex University. By scanning the code, users can place different campus rooms into their real-world environment, with pop-up information to go along with them.
Immersive agency Phantom designed an AR experience for luxury fashion outlet Mytheresa. In partnership with Christian Louboutin, this experience lets customers explore the new collection of shoes in 3D.
ZapWorks user 4th Street Wines teamed up with South African artist Bontle in this unique AR experience. Tap into the app to learn Bontle's signature dance move (the Flex), and record yourself doing it for a chance to win prizes.
FlyAR added an augmented edge to music marketing, transforming a simple round flyer into a virtual vinyl disk. Users can go directly to the artist's album on Spotify.
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