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INSPIRATION SHOWCASE

AUGMENTED REALITY IS PRETTY WHIZZY ISN'T IT? YOU CAN USE ZAPWORKS TO MAKE ALL KINDS OF WONDERFUL AR EXPERIENCES

There are lots of fantastic ways to use zapcodes and augmented reality, here are some great examples.

DIRECT MAIL COMES TO LIFE

MADE WITH: ZAPWORKS STUDIO
CLIENT: CITY FOOTBALL GROUP
TERRITORY: GLOBAL

WHAT IF DIRECT MAIL COULD BE INTERACTIVE? WELL WITH ZAPWORKS IT CAN.

Fans of Manchester City Football Club and their star striker Sergio Agüero can zap this mailer to find out more about the player and pose for a selfie with him to share on social media.


The engagement rate has been almost 100% (the ratio between mailers sent and unique users). A great example of our "Three C's for Success": Context, Content, Call-to-action.

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AUGMENTED REALITY LEARNING RESOURCES

MADE WITH: ZAPWORKS STUDIO
CLIENT: STONEOAK MEDIA
TERRITORY: USA

AUGMENTED REALITY AND EDUCATION GO TOGETHER LIKE PEAS AND CARROTS.

ZapWorks is a great tool to inspire learners of every age and is used by students all over the world.


In this example a thought-leading publisher has used ZapWorks to bring to life this STEM learning resource with interactive 3D content.

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TRADE SHOW MATERIALS WORK HARDER WITH ZAPWORKS

MADE WITH: ZAPWORKS STUDIO
CLIENT: ACCURAY
TERRITORY: SWITZERLAND

WE'VE ALL BEEN TO CONFERENCES AND EVENTS AND BEEN GIVEN BROCHURES AND FLYERS THAT WE NEVER LOOK AT AGAIN.

Through the addition of interactive content made with ZapWorks these printed materials can grab attention to increase dwell time, drive conversion and provide data.


See how the key features of Accuray's CyberKnife where presented as infotainment.

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ZAPCODES CAN GO PRETTY MUCH ANYWHERE, EVEN TILL RECEIPTS

MADE WITH: ZAPWORKS STUDIO
CLIENT: ENGEN PETROLEUM
TERRITORY: SOUTH AFRICA

AH, THE HUMBLE TILL RECEIPT... CRUMPLED UP AND STRAIGHT IN THE BIN.

Well, no longer. Engen, South Africa's #1 petroleum brand, have used ZapWork to turn their till receipts into multi-media portals. In doing so they have increased profitability by 11%.


This is a great example of a full-screen content experience where the user doesn't have to keep aiming their device at the "target image".

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A CATALOGUE WITH A DIFFERENCE

MADE WITH: ZAPWORKS DESIGNER
CLIENT: MOTHERCARE
TERRITORY: UK

ZAPWORKS CONNECTS A TRADITIONAL CATALOGUE WITH M-COMMERCE

The creative and digital teams at Mothercare have used ZapWorks Designer to add videos, image galleries and "tap to purchase" links to their 2016/17 catalogue.


The Zappar scanning functionality has been embedded within the Mothercare app to link their physical and digital platforms.


For next year's catalogue they will be using the 360-degree gyro functionality available in ZapWorks Studio to produce interactive tours of virtual nurseries to display their furniture products in situ.

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