Zappar WebAR is all about making AR accessible to everyone, everywhere by bringing immersive experiences directly to the mobile web browser - no app required.

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Reach over 3.5 billion users

Zappar WebAR enables you to reach 3.5 billion global smartphone users by distributing AR experiences instantly to their web browser. That’s twice the number of users than AR deployed across social apps like Snap and Instagram.

Create best-in-class content for the mobile web

  • Face tracking

  • Image tracking

  • 3D support

  • Alpha video

  • Video support

  • 360°

  • Dynamic lightning

  • Instant publish

...and many more!

Do more with WebAR

Custom branded WebAR

Our white label solutions are built upon years of experience working with the world’s biggest brands. From custom micro-sites to branded URLs, we empower you to leverage this new era of super-accessible AR with complete brand control.

Custom app embed
Custom app embed

Triggers: QR codes & deep links

Rapid, intuitive access to AR content is key. That's why we allow you to choose how you distribute your carefully crafted AR content, from utilizing the native QR code scanner in iOS devices to quickly generating a deep link - Or utilize image recognition via a custom URL.

WebAR analytics

Browser-based AR experiences mean more valuable data insights. As well as integration with Zapalytics, using a custom branded page enables you to plug-in your existing Google Analytics account to access more granular data to inform your business’ camera strategy.

Custom app embed

Branded splash pages

When launching a project in WebAR Zappar gives you complete control over the entire user journey. Design your own custom splash screen, which offers you an opportunity to place your brand as the gateway to your immersive experience.

Jump into WebAR

Start creating awesome AR experiences and publish to the mobile web.
Here are some videos to get you started.


  • Does all existing ZapWorks content work in WebAR?

    Most features of our platform are supported in WebAR, and where there are gaps in functionality (which may be due to browser constraints) we’ve implemented graceful fallbacks to improve the user experience. The likes of image and face tracking, full adaptive quality streaming video (with alpha channel support), 3D models, dynamic lighting, code scanning, scripting and analytics are all present and correct. Plus, users don’t need any special web browsers; the version of Safari or Chrome that came with their device should work.

  • Is WebAR stable?

    Yes - although it’s important to point out that the browser technology is relatively new, so while we expect it to continue improving, there could be a variation in performance across devices. There is nothing to stop you leveraging WebAR in your projects, we just recommend that you test thoroughly before deployment - if you’re at all unsure, feel free to reach out and ask us.

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Our 14-day trial gives you access to the entire ZapWorks toolkit.

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