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Check out some of our favorite AR experiences created by the ZapWorks community.
SQUINT Creative used ZapWorks studio to increase engagement by adding a digital layer to passive print creating this high-energy experience. Launched via a QR code this image-tracked WebAR experience puts a twist on traditional advertising enabling customers to interact with Boost Energy drink by taking selfies and entering their competition.
An amazing display of AR for packaging was created by ZapWorks partner Massfar for Mondelez Brasil. Launched via a QR code, customers can enjoy a racing game with their favourite characters from Barbie and HotWheels.
Digital design agency SQUINT Creative used ZapWorks studio to create an exciting experience for the Randox Grand National. Now everyone can feel like a champion and hold, interact and have their photo taken with an exact 3D rendition of the trophy.
Creative company WOA used ZapWorks to bring the photographic works of Raba & Rafa to life with AR in the silence exhibition. Launched via QR code next to the art pieces, viewers can scan to bring the pieces to life and access behind the scenes footage of the photoshoot.
Curious Company worked with travel speciality brand Globetrotter to create a WebAR experience to celebrate the opening of Globetrotter’s store in Trier. Launched via a QR code on the storefront an AR portal allows customers to interact with the store’s avatar Kim playing rock, paper, scissors for a chance to win a unique voucher code to redeem in the new store.
Marketing agency Big Group used AR in their latest BT campaign. Allowing users to access a 3D model of the new BT Street hub and explore the handy information touch points to reveal all the features and benefits. Activated via a QR code on ad boards.
Using the universal AR SDK ZapWorks partner AT&T amp up the excitement in their monthly bills with an AR experience. By scanning the QR code on their bills AT&T customers are encouraged to switch to eBilling and informed about AT&T’s sustainable credentials and investment in wind power.
Our very own Anna Broadhurst WOWs with an exciting experience showcasing the capabilities of ZapWorks Designer relaunch. Anna was able to create an album sleeve with a captive and immersive parallax effect. The multiple scenes and transition feature of the tool allows users to create alternative pieces of Artwork, complementing the duality of the album
Using ZapWorks studio CGG were able to create an exciting and engaging way to both celebrate International Women’s Day and also bring a remote workforce together around a common cause. Leveraging Zappar's face-tracking technology CGG encouraged its staff to take selfies with one of the four face filters to share on social media.
ZapWorks agency Acute Art worked directly with General Mills, creator of Reese's puffs and the iconic artist KAWS. The experience is activated via an on-pack QR code on a pair of new box designs and it invites users to play an immersive game. The hungry users are taken into a WebAR experience powered by ZapWorks Universal AR SDK for Unity.
Global geoscience technology leaders CGG creates marketing material for their trailingsPluse solution, for the responsible management of tailings storage facilities. Launched via WebAR the experience allows customers to place a model of an example facility into the real world and explore the different ways the monitoring solutions work.
To flex their AR muscles, Viewtoo created an amazing ghostbusters demo experience to mark the launch of the new film in Italy. There are a whole host of business cases for AR but it's also important to highlight the fun our creators have trialling new developments in tech.