Tom DeFraine (Senior Customer Success Manager) talks to Andy Dobson (Head of Technology) and Sam Wray (Senior Experience Technologist) from creative agency publicis.poke about their innovative AR campaign for EE, Unbox Gaming On The Go.
In the webinar, Andy and Sam cover everything from ideation, why AR was the right choice for the project, through to the creative process and the end result.
What you’ll learn:
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Tom DeFraine, Head of Customer Experience at Zappar
Tom DeFraine, Head of Customer Experience at ZapparTom heads up our Customer Experience team, working with our global community of AR creators to ensure they're creating best in class AR and achieving meaningful results with ZapWorks.
Andy Dobson, Head of Technology at publicis.poke
Andy Dobson, Head of Technology at publicis.pokeAndy Dobson has been working at the intersection of creativity and technology since the mid-90s. Starting out as a Flash developer, he subsequently lead digital teams inside the creative process both client and agency side. His teams have put the world’s first AR dress and an AI driven Hologram on the BAFTA red carpet, a real-time app up on the iconic Piccadilly Lights screen and is responsible for countless brand digital experiences, platforms and services.
Sam Wray, Senior Experience Technologist at publicis.poke
Sam Wray, Senior Experience Technologist at publicis.pokeDigital artist, creative coder, musician and visualist Sam Wray has an unstoppable interest in interactive arts, emerging technologies, their place in the everyday and beyond. Active since 2012, Sam has collaborated with clients and artists alike to create immersive and thoughtful digital works. Solo projects include 2xAA, creating modern music using retro computing consoles and modV, an open source audio visualisation environment attempting to push the boundaries of the web browser, being used