Webinars
The AR producer's toolkit
Join our Head of Production Paul Spittlehouse as he talks all things AR production with Augmented Reality Producer Johan Walters, covering everything an AR producer needs in their toolkit for success. From the actual role of an AR producer and setting out a campaign through to handling remote workflows and optimising the user journey.
Like with all ZapWorks webinars the last 15 minutes will be left open for questions.
What you’ll learn:
- The role of an AR producer
- How to develop an AR Strategy
- How to develop a common language with your AR developers
- Managing remote workflows
- User journey management and optimisation
Speakers
With 20+ years of experience in Digital Marketing, Johan specialises in helping brands to harness the potential of Digital solutions, such as Augmented Reality. As an augmented reality producer, he’s worked across teams of artists, designers, developers, creative agencies and clients to guide projects from conception through to final execution.
As our Head of Production here at Zappar, Paul manages our creative studio and is responsible for our production team delivering best-in-class AR campaigns for brands and businesses all over the world.