Webinars

How to apply Design Thinking to your AR campaigns

Join our training partner Johan Walters as he takes a deeper dive into creating AR experiences from start to finish incorporating Design Thinking.

What will be covered:

  • Introduction to applied Design Thinking
  • The define stage: How to understand your audience and establish problem statements
  • The ideation stage: Start generating ideas and prototype your AR experiences
  • The prototyping stage: 2D & 3D storyboarding
  • Finally… Testing, testing and more testing

Speakers

Johan Walters

Johan Walters, Augmented Reality Producer at Digital Narrative

Johan Walters, Augmented Reality Producer at Digital Narrative

With 20+ years of experience in Digital Marketing, Johan is an augmented reality producer who specialises in helping brands to harness the potential of Digital solutions. Using his knowledge of the AR space and past experience with designing training products, Johan has been working closely with Zappar to help create our brand new ZapWorks Training.