Why XR represents the new frontier of fan engagement in sports
Explore the future of fan engagement with us and a panel of experts as we discuss how to leverage XR in sports. From social AR and enlivening stats, to creative kit releases and AR gamification, we'll explore how the use of XR can forge stronger, more memorable connections with fans. We’ll also see compelling case studies from our guests, showcasing real-world successes in XR applications, so join us to see how XR is transforming fan connections and shaping the future of sports technology.
What you’ll learn
- How AR is best used in sports marketing today
- How AR can drive greater fan engagement, transactions and revenue
- How to get started
Speakers
Connor is a Senior Account Executive at Zappar helping businesses build their XR strategy and deliver impactful projects using the Zapworks' tools.
Aravind is the COO at Fanisko, a fan engagement and analytics company that creates gamification and immersive experiences for International Cricket Council, Jio, Lenskart, Tech Mahindra, EY and more.
Bringing over seven years of experience, JB has worked within the sports industry, spanning B2B engagements and partnership opportunities with an array of brands and rights holders. Currently working as a Senior Product Designer within CSM’s Digital & Data team, he is dedicated to providing engaging and immersive experiences that connect fans to their passion points, whether they’re at live events or engaging from afar.