Unpacking the metaverse
Things are moving fast in the metaverse, and in the wider world of web3, but how many of us actually fully understand its potential and what kind of role AR and VR will play within it. Depending on who you ask, this futuristic, blockchain-based space is either the next big thing in marketing – or an overhyped fad.
Join Zappar’s Head of Customer Success, Tom DeFraine and an exclusive panel of industry experts as they unpack the value and opportunity of the metaverse for brands and businesses and AR’s role within it, highlighting the challenges faced and the potential watch-outs as we explore this brave new world of interoperability.
What you’ll learn:
1. A breakdown of the metaverse and AR’s role within it
2. Metaverse myth-busting (the metaverse isn’t Meta)
3. The opportunity for AR creators
4. Strategic advice on how to plan for the metaverse
5. Potential pitfalls and ‘watch outs’ for brands
6. Where to get started
As with all webinars, the last 15 minutes will be left open for questions.
Speakers
Tom heads up our Customer Experience team, working with our global community of AR creators to ensure they're creating best in class AR and achieving meaningful results with Zapworks.
Head of Tech Projects at BYTE/DEPT®, a marketing technology agency based in London, New York and Berlin on a mission to combine technology and creativity to solve brands’ problems.
Charlie Fink writes the weekly Forbes column "This Week in XR" and co-hosts its companion podcast. He is the author of the upcoming "The New Metaverse Book" (Fall 2022), "Remote Collaboration, Virtual Conferences and the Future of Work (2020)," and the critically acclaimed AR-enabled books "Charlie Fink’s Metaverse" (2017), and "Convergence, How The World Will Be Painted With Data" (2019).
Rafael is the Co-Founder and Coffee Enthusiast Officer at Volograms, a company that creates awesome volumetric video for the immersive worlds. He's been working in the 3D reconstruction field for 10+ years, both as an entrepreneur and also as a researcher.
Emily is currently advancing emerging technologies in the enterprise through content at BrainXchange, a boutique conference company with 30+ years of combined B2B event experience.