Reigniting the value of brand character with AR

The unique ability of AR to deliver rich spatial storytelling opens up interesting and exciting news ways for brands and license holders to connect with audiences especially when it comes to use of brand characters.

Join us as we look at some of the different ways AR can be used to give a renewed purpose and lease of life to different brand characters, enabling them to engage audiences, tell brand stories and drive sales.

What you’ll learn:

  • Why AR is such a valuable storytelling tool
  • How is AR being used to amplify brand characters 
  • The data behind it all
  • How you can get started



Max Dawes

Max Dawes, Managing Director at Zappar

Max Dawes, Managing Director at Zappar

Max advises retailers, brands and agencies on their AR/VR/MR strategy working with Zappar’s partners including the likes of Coca-Cola, Warner Bros., Carrefour, Vodafone and hundreds of others.