publicis.poke: EE Unbox Gaming On The Go
Tom DeFraine (Senior Customer Success Manager) talks to Andy Dobson (Head of Technology) and Sam Wray (Senior Experience Technologist) from creative agency publicis.poke about their innovative AR campaign for EE, Unbox Gaming On The Go.
In the webinar, Andy and Sam cover everything from ideation, why AR was the right choice for the project, through to the creative process and the end result.
What you’ll learn:
- What is ‘Unbox Gaming On The Go’
- What did EE want to achieve with the experience
- Why AR was chosen for the project
- What ZapWorks tools were used on the project
- How was the project created both technically and creatively
Webinar resources:
Asset Optimisation links:
threejs.org/docs/#examples/en/loaders/KTX2Loader
threejs.org/docs/#examples/en/loaders/DRACOLoader
Speakers
Tom heads up our Customer Experience team, working with our global community of AR creators to ensure they're creating best in class AR and achieving meaningful results with Zapworks.
Andy Dobson has been working at the intersection of creativity and technology since the mid-90s. Starting out as a Flash developer, he subsequently lead digital teams inside the creative process both client and agency side. His teams have put the world’s first AR dress and an AI driven Hologram on the BAFTA red carpet, a real-time app up on the iconic Piccadilly Lights screen and is responsible for countless brand digital experiences, platforms and services.
Digital artist, creative coder, musician and visualist Sam Wray has an unstoppable interest in interactive arts, emerging technologies, their place in the everyday and beyond. Active since 2012, Sam has collaborated with clients and artists alike to create immersive and thoughtful digital works. Solo projects include 2xAA, creating modern music using retro computing consoles and modV, an open source audio visualisation environment attempting to push the boundaries of the web browser, being used