How to use mixed reality as an effective sales tool

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How to use mixed reality as an effective sales tool

Our very own Dave Mather will be joined by Stephen Bedser, AR Media Designer for CooperSurgical Fertility & Genomics, to discuss how mixed reality can be used as an effective sales tool. Stephen will talk through the process of creating a mixed reality experience from concept to project evaluation.

G210 InviCell incubator

What you’ll learn:

Stephen’s background, which led him to CooperSurgical Fertility & Genomics.
How to plan and concept a commercial mixed reality experience.
What goes into the creation and delivery of a mixed reality project, including software and the environment the experience will be hosted in.
How to evaluate the success of your mixed reality project.

Speakers

Dave Mather, Head of Commercial | ZapWorks at Zappar

Dave is Head of the ZapWorks commercial team. He leads the commercial team, overseeing marketing and sales strategy for our ZapWorks platform.

Stephen Bedser, Graphic & Media Designer at CooperSurgical Fertility & Genomics

Stephen (Bedser) cut his ‘digital’ cloth in the games industry designing for 8 and 16 bit platforms. From there after he entered the world of Virtual Reality designing experiences for Ford and the Belgium Government whilst at IBM’s UK Labs. Fast forwarding through Virtual Studios for the BBC’s Tomorrow’s World and digital media for The Eden Project he now creates engaging projects globally for CooperSurgical Fertility & Genomics.