Guide to Connected Packaging
Join us for the launch of our Guide to Connected Packaging where our Sales Director, Martin Stahel will be joined by our CEO, Caspar Thykier to talk you through the guide and our experiences with connected packaging.
There will also be a chance to put your questions to Martin and Caspar as well as exclusive first access to our guide.
Guide to Connected Packaging
Packaging represents one of the brands most undervalued owned media channels but in many cases it is an analogue proposition in an increasingly mobile first world.
In our latest guide we have laid out the what’s, whys and hows of connected packaging:
- What does connected packaging mean and how does augmented reality fit in?
- Why is it important and why should brands be considering their strategic approach to connected packaging?
- How forward thinking brands are deploying connected in the real world today?
Speakers
Caspar is one of Zappar's Co-Founders and is responsible for driving Zappar’s mission to make Augmented Reality technology accessible to the masses - putting the tools in the hands of as many people as possible.
Martin looks after our agency clients working alongside our producers to help them achieve AR success.