Webinars

Building a scalable XR strategy; an industry panel

Want to build a scalable XR strategy for your business?

We have gathered a panel of industry professionals who have been leading the XR charge to find out how your business can tackle this rapidly developing technology.

Get ahead of the game download our XR strategy guide today >>

The XR industry has been developing rapidly over the past year, and many businesses are now trying to understand where they fit in. In conjunction with the release of our XR strategy guide earlier this year, we gathered a panel of professionals leading the XR charge in many different business sectors. With many different opportunities to carve a path in this space, join us to find out how businesses can tackle a rapidly developing technology without getting in over their heads.

Our Host

Tom Defraine, Zappar’s Head of Customer Experience 

The Panel so far...

Rich Hess, Zapbox lead and ex-Immersive Tech Lead at Nestle

Will Luttrell, Partner and Chief Technology Officer at The Brandtech Group

Emily Friedman, Partner & Head of Content at BrainXchange

 

Speakers

Tom DeFraine

Tom DeFraine, Head of Customer Experience at Zappar

Tom DeFraine, Head of Customer Experience at Zappar

Tom heads up our Customer Experience team, working with our global community of AR creators to ensure they're creating best in class AR and achieving meaningful results with ZapWorks.
Richard Hess

Richard Hess, Zapbox Product and Sales Manager at Zappar

Richard Hess, Zapbox Product and Sales Manager at Zappar

Rich is the Product and Sales Manager for Zapbox and previously led the Immersive Experiences team at Nestlé's Global Digital Hub in Barcelona scaling their XR strategy to Nestlé's global brands and markets.
Emily Friedman

Emily Friedman, Partner & Head of Content at BrainXchange

Emily Friedman, Partner & Head of Content at BrainXchange

Emily is currently advancing emerging technologies in the enterprise through content at BrainXchange, a boutique conference company with 30+ years of combined B2B event experience.
Will Luttrell

Will Luttrell, Partner and Chief Technology Officer at The Brandtech Group

Will Luttrell, Partner and Chief Technology Officer at The Brandtech Group

An expert in brand safety, fraud detection, viewability, and transparency in adtech and co-founder and CTO of the The Brandtech Group (formerly known as You & Mr Jones). A leading global enterprise level marketing technology group, and the largest global digital partner for some of the world’s biggest brands.