Worried about working in isolation with no one to bounce ideas off? Don’t worry, we’ve got your back. Zappar Executive Creative Director, Andre Assalino and Zappar Managing Director, Max Dawes are here to help with your creative thinking. This is an open AMA where you’ll have the opportunity to run some of your AR project ideas past Andre and Max as they talk you through the creative process we use at Zappar and what goes into creating compelling AR.
Projects sketches and questions can be submitted via the forum or marketing@zappar.com beforehand.
What to expect:
Andre Assalino
Andre Assalino leads our award-winning creative consultancy and is responsible for the best-in-class AR campaigns we deliver for brands and businesses all over the world. These experiences shape our company-wide vision.
Andre has worked at Oscar-winning studio Moving Picture Company (MPC) where he was responsible for concepting and delivering solutions across digital, mobile, VR/AR, experiential and social landscapes. He is one of the global leaders in VFX and his experience adding visual wonder and creative expertise to the advertising, film and entertainment industries is invaluable.
Max advises retailers, brands and agencies on their AR/VR/MR strategy working with Zappar’s partners including the likes of Coca-Cola, Warner Bros., Carrefour, Vodafone and hundreds of others.
Andre leads our award-winning creative consultancy and is responsible for the best-in-class AR campaigns we deliver for brands and businesses all over the world.