Webinars

A story in a glass, how alcobev brands are driving engagement with AR

Bring your alcobev brand to life with AR.


A brand’s packaging is one of their most under-utilised marketing channels and in this webinar we will show you how major players including AB InBev and Diageo are harnessing AR to deliver commercial value back to the business.

The power of connected packaging for consumer engagement is becoming impossible to ignore and for the alcobev industry the opportunities to leverage AR are particularly exciting. Whether it's creating selfie social media moments, promoting cocktail recipes or creating drama around the brand story AR creates unique moments for customer connection.

Join Martin Stahel (Sales Director) and Ed Morris (VP of Strategic Partnerships - North America) as they take a look at some of the different ways AR can be used for different alcobev brands and some of the outcomes that can be achieved.


What you’ll learn:

  • The data behind why AR is so effective for alcobev brands
  • Examples of how AR is being used
  • The best practice guide for implementing an AR campaign 

     

Speakers

Martin Stahel

Martin Stahel, Sales Director at Zappar

Martin Stahel, Sales Director at Zappar

Martin looks after our agency clients working alongside our producers to help them achieve AR success.
Ed Morris

Ed Morris, VP of Strategic Partnerships - North America at Zappar

Ed Morris, VP of Strategic Partnerships - North America at Zappar

Ed leads Zappar’s North American business, prior to Zappar, Ed co-founded Gate Reality - a London and NYC based AR/VR production studio.