Sipsmith AR Creators Competition

Create an incredible AR experience for iconic gin brand Sipsmith for a chance to win £10,000! Submit your entry before June 30th, 2019.

The brief
Sipsmith AR Creators Competition

Theme: Sipsmith Gin
Start: 1st May 2019
Deadline: 30th Jun 2019
Prize: £10,000

 

To celebrate the launch of ZapWorks Studio 6, we’ve teamed up with gin connoisseurs, Sipsmith to launch a one-off AR competition. 

Zappar and Sipsmith are two brands that have very unique approaches to what they create -  stand-out products and stand-out content (or ingredients!). Innovation and creativity are at the heart of what we do, and with 2019 being Sipsmith’s 10 year anniversary we could think of no better way to bring their story to life than to challenge the creative community to build a mind-blowing AR experience that embodies the Sipsmith brand and their craftsmanship for superior gin.

 

The brief

The story of Sipsmith and its London origins is key to the brand and remains prominent across all of their product packaging. Sipsmith is adding value to its brand by providing innovative ways for customers to experience their collection of gins across retail, events, and online.

Sipsmith’s brand is built around craftsmanship, quality, and innovation. To coincide with their 10 year anniversary,  Sipsmith is looking for a new way to reach more Millenials and Gen Z’s and get them trying more gin (responsibly, of course).

 

Creative challenge

Using face tracking and world tracking in ZapWorks Studio you’ll need to distill the essence of the Sipsmith brand into a short, punchy AR experience that tickles the taste buds and gets people coming back for more. 

Activated from a bottleneck tie on their flagship London Dry Gin, you’ll need to think creatively about the context and content of the experience. Be sure to think deeply about the types of environments the campaign will be experienced in as well as ensuring it’s in-line with the Sipsmith brand.

Utilizing Studio 6’s new world tracking and face tracking functionality, you’ll have the ability to create something truly unique - maybe you’ll create an AR portal into the Sipsmith distillery, or create a Sipsmith-themed face filter that incorporates all of the best ingredients and botanicals that make up every Sipsmith gin.  

 

Commercial targets 

Target audience

Sipsmith is looking to reach a younger audience of discerning drinkers, aged between 18 - 35 yrs. 

 

Objectives 

To help Sipsmith introduce and engage new audiences, communicating their brand values and story in an engaging manner. (You'll need to develop your experience with scans and dwell time in mind). 

  • Surprise and delight customers post-purchase
  • Add additional value to the Sipsmith brand 
  • Engage a younger demographic

     

KPIs

  • Scans - the amount of times the experience is accessed
  • Dwell time - the amount of time users spend with the experience

     

Placement & activation

The winning experience will be activated from a bottleneck tie on Sipsmith’s flagship London Dry Gin, using the free to download Zappar app. The bottleneck tie will be placed on bottles disseminated throughout their UK retail network. 

With this in mind entrants should consider: 

  • Content - ensure it’s on brand and utilizes the Sipsmith asset pack
  • Context - think about where the experience is likely to be activated (supermarkets, off-licenses etc. ) 
  • Corporate Responsibility - be sure it adheres to advertising standards for the responsible communication of alcohol to over 18s

     

Learn more about how to create successful AR campaigns

 

What should you create? 

Sipsmith is challenging you to bring their story to life, in an engaging, innovative and immersive way that enhances their current branding and effectively tells the Sipsmith story. 

 

Example experiences

Here are some example experiences to get you thinking:

  • An animated, face-tracked experience that utilizes the Sipsmith brand (imagine botanicals, Juniper berries animating off someone’s face with a social share mechanic 
  • A mini-game experience with a competition mechanic educating users on the Sipsmith gin making process. 
  • Gin inspired cocktail experience using existing recipes on the Sipsmith site to blend the perfect hand-crafted cocktail. 
  • A world tracked experience, creating a portal into the Sipsmith distillery, allowing users to tour the distillery from their smartphones
  • A 360 VR experience that explores the Sipsmith distillery (hint, we’ve left some 360 assets in the pack towards the bottom of the page)

     

Note that all experiences will require an age gate on launch to ensure users are over 18. We will provide additional guidance and assets to support you with this at a later date. 
 

Prize

Not only will the winning entrant receive a cash prize of £10,000 but will also work with Sipsmith on implementing the final experience on their flagship London Dry bottles found in supermarkets across the UK.

 

1st prize

  • £10,000 cash prize + experience featured on Sipsmith bottles across their retail network
  • ZapBox mixed reality kit
  • A year’s subscription to ZapWorks

 

Finalists

  • 5 x finalists will get a half-day AR workshop with Zappar at their HQ in Chiswick.
  • ZapBox mixed reality kit
  • Work shortlisted on Zappar.com / Zap.Works websites

 

Who is the competition for?

At Zappar we’re always looking to inspire and challenge the creative community, naturally, this means that if you’re an existing ZapWorks user, or completely new to the ZapWorks platform (but have been creating AR experiences in other software) the competition is a great opportunity for you to have your work published and experienced at the highest level.

 

Tools

For the Sipsmith competition, you’ll be required to build experience in ZapWorks Studio, utilizing some of the new features in Studio 6.

  • Experience: Built-in ZapWorks Studio
  • Assets: Your favorite 2D or 3D software

     

Assets

 

To create your entry Sipsmith have provided a handy brand assets pack. Don’t forget, the final experience will need to be Sipsmith branded so don’t forget to download the pack below.

  • Sipsmith video and image assets
  • Brand assets logos + bottle artwork
  • Necktag

     

 

Entry requirements

MUST: 

Use the Sipsmith brand as the theme for the experience
Incorporate some form of world tracked or face tracked experience
Include some level of interactivity for the end user
Be relevant to Sipsmith’s target audience 
Be a commercially viable experience - I.e of professional quality, reflective of the
Sipsmith audience and their values, and easily activated and experienced off Sipsmith’s bottlenecks 
Include additional concepts and required assets if given
Be built in ZapWorks Studio 
Incorporate an age gate function at the start of the experience to ensure users are over 18 (this will be supplied as part  of the assets pack)

MUST NOT: 

Include copyright material or assets not owned by Sipsmith 
Misuse the Sipsmith brand in any shape or form
Stray too far away from the branded assets provided
Break advertising standard guidelines for marketing of alcoholic beverages

 

NB: Entrants should be willing to travel to the Sipsmith distillery in Chiswick, London to complete the experience alongside the Sipsmith team. 

 

Concepts

Additional concepts or wireframes to showcase where you would take your entry given additional assets and time with Sipsmith.

 

Don't have ZapWorks Studio? Don't worry you can download it now

Criteria for judging

Submissions will be judged on the quality of the entry and how skillfully the entrant researches and brings the Sipsmith brand to life. The winning entry will be the one that showcases both creative flair and technical ability.

You will not need to submit a fully-formed experience to qualify. For the purpose of the initial round of judging, your project will just need to showcase the key features of your AR experience - you are welcome to use concepts, wireframes and explanatory text to showcase how your experience would progress, given additional time and support from Zappar and Sipsmith.

 

Your submission will be judged on: 

  • A well-defined vision for your AR experience - this does not need to be feature-complete and can include concept work to demonstrate how your work would progress with access to additional time and support
  • The transition between the target image (bottleneck tie) and the environment - world tracked, face tracked or 360 Gryo
  • UX - how well is the experience signposted? 
  • UI - how well are UI elements designed? 
  • How well the experience tells the Sipsmith brand story (hint do your research into the brand)
  • Entertainment value 
  • Educational value
  • Complexity - how far it pushes the ZapWorks feature set
  • Polish - SFX, nice animations, target events
  • Context - demonstrating that the scanning environment of the user is taken into account
  • Assets - the quality of 3D models, 2D images, UI and 360 environments

 

Bonus points for:

  • Create multiple scenes or environments that the end user can switch between
  • Showcasing the Sipsmith brand in a unique or innovative way
  • Adding tappable hotspots to display additional information
  • Social share functionality 
  • Documenting your progress in a WIP (Work In Progress) topic on the ZapWorks forum

 

Judging panel

Your creations will be judged and critiqued by an assortment of industry professionals from Zappar, Sipsmith and the creative community.

Project assets

ZapWorks Sipsmith AR Creators Competition CompetitionDOWNLOAD SIPSMITH COMPETITION ASSET PACK

Discover where to source additional assets for your competition entry.RESOURCES