Nerd zapbot

ZAPCODES VS
MARKER-LESS
AUGMENTED REALITY

ZAPBOT EXPLAINS IT ALL

11 REASONS WHY ZAPCODES ARE A BETTER SOLUTION THAN
MARKER-LESS AUGMENTED REALITY

ZAPCODES

VS

AR

MARKER-LESS

  • 1
    A zapcode acts as a branded call to action and symbol to alert users to AR content on a target image/object. (How else can you tell something has AR without a logo or lock up?)
  • 2
    A zapcode can be small in the camera view and still scan (as small as 8mm in diameter).
  • 3
    Zapcodes work off small sparse targets without much detail (e.g. chewing gum packet).
  • 4
    Zapcodes work off targets where the image isn’t predetermined (e.g. a receipt).
  • 5
    With zapcodes you can detect seamlessly between multiple versions of a campaign – overcoming issues of scaling, crops, localised text etc. - off a single image/logo (e.g. print campaign).
  • 6
    Zapcodes allow for a single target image AND multiple AR experiences (e.g. for different locations, in-store environments, media titles running the same copy).
  • 7
    Zapcodes provide analytics for the same target image in different media for better performance data capture (e.g. different magazine titles).
  • 8
    Zapcodes enable the creation of personalized experiences on a massive scale off a single target image (e.g. loyalty cards, greeting cards, Direct Marketing).
  • 9
    Zapcodes can be used for broadcast using on-screen graphics for second screen experiences (think Shazam with image recognition).
  • 10
    Zapcodes offer a scalable self-serve solution without the issue of ‘image squatting’ (i.e. two different people can put content on the same image, say a Superman Shield logo, with Zapcodes).
  • 11
    The zapcode system offers a massively scalable/efficient look up service at any one time so all zaps can remain available as long as you like.

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