# Planning for AR success in 2022

- Type: Webinar
- Date: 7 December 2021, 16:00 UTC
- Location: London
- Video: https://fast.wistia.net/embed/iframe/83v3hx6olg

Canonical: https://zap.works/webinars/planning-for-ar-success-in-2022/

What does 2022 hold for the AR industry?

Join us as we talk to a panel of some of our talented agency partners and get their take on the past year and how to plan for success in the year ahead.

What does 2022 hold for the AR industry?

  
Join us as we talk to a panel of some of our talented agency partners and get their take on the past year and how to plan for success in the year ahead.

  
Introducing…

Lauren Chester - Head of Tech Projects, Byte (part of Dept)  
Caleb Wood - Lead Creative Technologist, Phantom  
Henning Westerwelle - Founder & Managing Director, Curious Company

**Some key points of discussion:**

  * Learning from the highlights and challenges of 2021
  * How the industry landscape is changing
  * Planning for 2022
  * Emerging use cases and future predictions

## Speakers

- **Tom DeFraine** — Head of Customer Experience, Zappar. Tom heads up our Customer Experience team, working with our global community of AR creators to ensure they're creating best in class AR and achieving meaningful results with Zapworks.
- **Lauren Chester** — Head of Tech Projects, BYTE/DEPT®. Head of Tech Projects at BYTE/DEPT®, a marketing technology agency based in London, New York and Berlin on a mission to combine technology and creativity to solve brands’ problems.
- **Caleb Wood** — Lead Creative Technologist, Phantom. Lead creative technologist at Phantom, coming from a web design time when the blink tag was a thing, through the flash years, to finally embracing his inner tinkerer leading the Creative Technologist team at Phantom.
- **Henning Westerwelle** — Founder & Managing Director, Curious Company. Founder of Curious Company, a digital Studio helping brands and corporations to create immersive digital experiences.