# Mattercraft x Cognitive3D: Measure What Matters in XR Using Spatial Analytics

- Type: Webinar
- Date: 4 June 2026, 15:00 UTC
- Location: Online
- Video: https://fast.wistia.net/embed/iframe/g1eke9qemb

Canonical: https://zap.works/webinars/mattercraft-x-cognitive3D-measure-what-matters-in-xr-using-spatial-analytics/

Discover how the new Mattercraft + Cognitive3D integration brings advanced spatial analytics and behavioural insights to your immersive 3D web projects in headset and mobile AR experiences, helping you measure engagement, optimise experiences, and understand ROI in XR.

Join George Martin, Senior Product Manager at Zappar,  and Tony Bevilacqua, CEO and Founder at Cognitive3D, for a live look at Mattercraft’s new Cognitive3D integration, bringing enterprise-grade XR analytics directly into immersive experiences built for the web and headsets.

In this session, George and Tony will demonstrate how creators, developers, and enterprise teams can track and analyse user behaviour across mobile AR, WebXR, and headset-based experiences using Cognitive3D’s analytics platform integrated directly with Mattercraft.


### **What You 'll Learn**

In this live session, you'll discover:

  * How to integrate Cognitive3D analytics directly into Mattercraft projects.
  * How to track sessions and user interactions across headset and mobile AR experiences.
  * How spatial analytics help teams understand navigation, engagement, attention, and behaviour in immersive environment
  * How to replay XR sessions and visualise user movement and interaction data on the Cognitive 3D dashboard.
  * How enterprise teams can use immersive analytics to support training, consumer research, retail merchandising, and branded activations.
  * Best practices for implementing spatial analytics into real-world WebXR workflows using Mattercraft.

Whether you’re building immersive training, retail visualisation, consumer engagement campaigns, or spatial research experiences, you’ll leave with practical insight into how XR experiences can become measurable, optimizable business tools.

## Speakers

- **George Martin** — Senior Product Manager, Zappar. As Senior Product Manager, George drives the product roadmap and development of Zapworks, Zappar's 3D web platform, and their assistive solution, Zapvision.
- **Tony Bevilacqua** — Founder & CEO, Cognitive3D. Tony Bevilacqua is the Founder and CEO of Cognitive3D, the platform helping enterprises understand everything that happens in XR through spatial analytics, session replay, and behavioural insights. Cognitive3D supports organisations across training, simulation, retail, consumer research, and immersive operations with tools designed to measure engagement, performance, and user behaviour in immersive environments.