# How to create immersive out-of-home WebAR activations with Groove Jones - Type: Webinar - Date: 25 October 2022, 15:00 UTC - Location: London - Video: https://fast.wistia.net/embed/iframe/bx3zf8np39 Canonical: https://zap.works/webinars/groove-jones-fc-dallas-stadium-ar/ Join us for an insight into how Groove Jones developed an out-of-home AR experience for FC Dallas. Dan Ferguson from Groove Jones will join us to share his expertise on using AR in out-of-home experiences and more. As the world moves further away from the days of lockdown and social distancing, [investment in Out-of-home (OOH)]() advertising is flourishing yet again and to stay ahead of the curve, brands and businesses should be thinking about how they can capitalise and make their OOH advertising work harder with augmented reality. AR-enabled OOH is something that Dallas-based immersive agency, Groove Jones excels at, creating large-scale immersive WebAR murals for the likes of FC Dallas, Modelo beer, Dallas Mavericks and more. In this webinar, we'll be joined by Dan, Founding Partner at Groove Jones, where we'll be asking him about their approach to creating WebAR for OOH, the watch-outs and his expert advice on how to create and launch WebAR experiences on a large scale. ## Speakers - **Emma Moore** — Product Marketing Manager, Zappar. Emma is the Product Marketing Manager for ZapWorks. She creates material to support our ZapWorks customers and the Zappar team democratise and understand AR as well as writing blogs, running webinars and polishing her AR skills. - **Dan Ferguson** — Founding Partner, Groove Jones. Dan is a marketing and creative executive with 30+ years of experience in the digital marketing and strategy space. He is considered an innovator of XR/AR/VR, Advergaming, Viral Marketing, and Gamification. He consults with companies on their next-generation technology strategies.