# Augmenting the Marketing Mix with WebAR

- Type: Webinar
- Date: 9 February 2021, 16:00 UTC
- Location: London
- Video: https://fast.wistia.net/embed/iframe/1cuiqvuufk

Canonical: https://zap.works/webinars/augmenting-marketing-mix-webar/

In this webinar Zappar’s Managing Director, Max Dawes will be sitting down with ZapWorks user, Johan Walters from Digital Narrative to talk about their WebAR campaign with Durbanville Hills wines.

In this webinar Zappar's Managing Director, [Max Dawes](<https://www.linkedin.com/in/maxdawes/>), will be sitting down with ZapWorks user, [Johan Walters](<https://www.linkedin.com/in/johanchristiaanwalters/>) from [Digital Narrative](<http://www.digitalnarrative.co.za/>), to talk about their [WebAR](<https://zap.works/webar/>) campaign with Durbanville Hills wines. 

WebAR has become one of the most pervasive and effective ways to Augment the Marketing Mix and the campaign created by [Digital Narrative](<http://www.digitalnarrative.co.za/>) is no exception to this. In this session, we'll take a deep dive into how [WebAR](<https://zap.works/webar/>) can augment Social Media Marketing as a use case but more specifically how Johan and the team went about creating the campaign from start to finish. 

As with all ZapWorks webinars, the last 15 minutes will be left open for Q&A.

## What you'll learn:

1\. Why [WebAR](<https://zap.works/webar/>) is such an effective use case for augmenting the Marketing Mix.  
2\. How to approach creating an AR experience for a brand  
3\. How to develop an AR campaign from start to finish   
4\. Delivery methods via the web  
5\. How to measure the results of your AR campaigns

## Speakers

- **Max Dawes** — Managing Director, Zappar. Max  advises retailers, brands and agencies on their AR/VR/MR strategy working with Zappar’s partners including the likes of Coca-Cola, Warner Bros., Carrefour, Vodafone and hundreds of others.
- **Johan Walters** — Augmented Reality Producer, Digital Narrative. With 20+ years of experience in Digital Marketing, Johan is an augmented reality producer who specialises in helping brands to harness the potential of Digital solutions. Using his knowledge of the AR space and past experience with designing training products, Johan has been working closely with Zappar to help create our brand new ZapWorks Training.