# The AR producer's toolkit

- Type: Webinar
- Date: 21 July 2020, 15:00 UTC
- Location: London
- Video: https://fast.wistia.net/embed/iframe/6yppmmu4ds

Canonical: https://zap.works/webinars/ar-producer-toolkit/

Join our Head of Production Paul Spittlehouse as he talks all things AR production with Augmented Reality Producer Johan Walters, covering everything an AR producer needs in their toolkit for success.

Join our Head of Production Paul Spittlehouse as he talks all things AR production with Augmented Reality Producer Johan Walters, covering everything an AR producer needs in their toolkit for success. From the actual role of an AR producer and setting out a campaign through to handling remote workflows and optimising the user journey.

Like with all ZapWorks webinars the last 15 minutes will be left open for questions.

What you'll learn: 

  * The role of an AR producer
  * How to develop an AR Strategy
  * How to develop a common language with your AR developers
  * Managing remote workflows
  * User journey management and optimisation

## Speakers

- **Johan Walters** — Augmented Reality Producer, Digital Narrative. With 20+ years of experience in Digital Marketing, Johan is an augmented reality producer who specialises in helping brands to harness the potential of Digital solutions. Using his knowledge of the AR space and past experience with designing training products, Johan has been working closely with Zappar to help create our brand new ZapWorks Training.
- **Paul Spittlehouse** — Head of Production, Zappar. Paul manages our creative studio and is responsible for our production team delivering best-in-class AR campaigns for brands and businesses all over the world.