# How to apply Design Thinking to your AR campaigns

- Type: Webinar
- Date: 7 February 2023, 16:00 UTC
- Location: London
- Video: https://fast.wistia.net/embed/iframe/55918pgmbk

Canonical: https://zap.works/webinars/application-of-design-thinking-for-ar-v/

Join Zappar Training Partner and AR Producer at Augmented Cities, Johan Walters for an in-depth session on how you can best apply Design Thinking when creating AR experiences.

Join our training partner Johan Walters as he takes a deeper dive into creating AR experiences from start to finish incorporating Design Thinking.

What will be covered:

  * Introduction to applied Design Thinking
  * The define stage: How to understand your audience and establish problem statements
  * The ideation stage: Start generating ideas and prototype your AR experiences
  * The prototyping stage: 2D & 3D storyboarding
  * Finally… Testing, testing and more testing

## Speakers

- **Johan Walters** — Augmented Reality Producer, Digital Narrative. With 20+ years of experience in Digital Marketing, Johan is an augmented reality producer who specialises in helping brands to harness the potential of Digital solutions. Using his knowledge of the AR space and past experience with designing training products, Johan has been working closely with Zappar to help create our brand new ZapWorks Training.